Part 3 of our peak planning helpful tips series, today we cover the importance of marketplaces, platforms and mobile optimisation.
Mobile – is your website mobile friendly?
We are all aware that using your mobile when doing your online shopping is popular in many parts of the world. but it helps to understand your customers and how they like to shop. The use of mobile in regards to online shopping is growing, last year’s Black Friday alone accounted for 2 billion USD sales via a mobile phone, that’s 90% of overall sales. Cyber Monday reached 34% of overall sales using a mobile phone.
Diving deeper into your customers behaviours, looking at Russia, 61% of shoppers admitted they prefer to use a smartphone when shopping online. In Japan they are expecting to achieve a 54% internet penetration rate over the next 4 years!
Optimising your mobile website is very important, Google has been encouraging developers to optimise for mobile page speed ever since they noticed that more than 50% of search queries were happening on mobile devices.
The majority of businesses online are on the google ranking rat race! Since discovering the above Google has now implemented using mobile- first index, which means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. So, if your page isn’t fully optimised for mobile then you are likely to rank lower on Googles SERPs (Search Engine Results Page).