Get your global dates in the calendar
Often referred to as the “Golden quarter”, peak season is the time of year in the e-commerce calendar where online retailers can take advantage of increased spending due to the events such as, Black Friday, Cyber Monday, Singles day and Christmas.
Spanning from late October through to January now is the time to make sure you are prepared, not only to beef up your marketing strategy and make sure you’re in the right place at the right time but also to think about the optimisation of your website, your delivery options, carriers and what contingency plan you have in place for the increase in orders you should expect to receive.
Check in over the next week to read our tips on being ‘Peak Period Ready’!