How Do Canadians Shop Online?

How Do Canadians Shop Online?


71% of Canadians spend at least 3-4 hours on the internet each day! How are they spending this time? What are they doing and how are they accessing the internet?

We know that online behaviour can vary from destination to destination and there is no getting away from the fact that all successful e-commerce brands need a presence across poplar social media platforms, and market places they also need to be in the right place at the right time to engage with their target customers. Here we are looking at how the Canadian online shopper behaves and how you the retailers can respond to these behaviours to increase conversion rates and grow your cross-border business.


57% of the Canadian population engage on social media, 80% of shoppers will be on Facebook and 35% on Twitter. This tells us that promotion of your products need to be present on social media channels to gain more click through rates. Marring up your social media platforms with the most popular online market places for your customers is important as they can work seamlessly together improving your customers online journey. In Canada Ebay, Amazon, Etsy and Walmart feature as the top market places which complement the most popular online shopping categories including fashion, travel and household goods. The most common reasons for online as opposed to in-person purchases according to online shoppers in Canada are pretty similar to other countries, namely a better variety of products online, saving time and saving money. Canadian online shoppers are also interested in shopping internationally to score a better deal online. 

Although shopping online is growing in the Canadian market, there are still slight concerns around the way they prefer to pay. However a total of 57% of 18-34 year olds admit they are happy to store personal credit card information with a mobile app or online commercial site. This is where the importance of popular market places and easy to use platforms will improve conversion rates and build trust in your brand.



Canadian online shoppers tend to be younger, but so called Silver Surfers with much more disposable income are becoming accustomed to online shopping widening the e-tailer consumer markets.


Popular e-commerce products bought by Canadians range from apparel at 43% to DVD’s, books, video games and beauty. And they like fast, free and flexible delivery.


Desktop purchasing is still a favourite but mobile shopping is rapidly growing, although it still suffers from a low conversion rate. Making sure you provide a positive mobile shopping experience means you will have a better competitive advantage. 

If you’re thinking of moving into new markets and growing your e-commerce business, we can support you in identifying the ways your online activity could be adapted to generate new revenue and online conversions from post-click to pre-click.

Speak to one of our sales experts today!